Introduction
In the ever-evolving world of sports analytics, Orreco stands out as a beacon of innovation and expertise. This global performance science company has built a reputation for leveraging the power of AI, biomarkers, and biomechanics to push the boundaries of athlete performance. Between December 2025 and January 2026, Orreco made significant strides by raising an impressive $4 million from investors, including the renowned Mark Cuban. This influx of capital enabled Orreco to make strategic acquisitions, solidifying its position in the realms of tennis analytics and FemTech.
Recent Acquisitions
DDSA: Pioneering Tennis Analytics
Orreco’s acquisition of DDSA, now rebranded as Orreco Tennis, represents a major leap forward in tennis performance analytics. DDSA has been at the forefront of utilizing data analytics to enhance the performance of elite tennis players. With tools that have supported top players like Ons Jabeur and Aryna Sabalenka, Orreco Tennis is set to redefine how data influences tennis training and competition.
Jennis: Innovating Women’s Health in Sports
The acquisition of Jennis marks Orreco’s foray into the burgeoning FemTech sector. Jennis, a fitness app focused on hormonal health and training alignment with menstrual cycles, augments Orreco’s capabilities in supporting female athletes. This move underscores Orreco’s commitment to providing comprehensive, personalized support for athletes of all genders.
History of Orreco
Founded in 2010 in Galway, Ireland, by Dr. Brian Moore and Dr. Andrew Hodgson, Orreco has evolved from its initial focus on blood-borne biomarkers to become a leader in holistic athlete performance analysis. By integrating diverse data sources such as GPS, nutrition, and sleep patterns, Orreco offers a multi-dimensional view of athlete health and performance.
Founder’s Journey
Dr. Brian Moore’s journey is a testament to his passion for sports science. His PhD focused on biomarkers, and his experience with Olympic athletes and the Australian Institute of Sport laid the groundwork for Orreco’s foundation. His vision continues to drive the company’s innovative pursuits.
Orreco’s Technological Advancements
Advanced Biomarker Analysis
Orreco’s Blood Biomarkers module is a cornerstone of its technology, analyzing over 50 biomarkers to assess recovery and readiness. This personalized approach offers athletes tailored insights through individual adaptive reference ranges.
Recovery Lab
The Recovery Lab combines various data streams to optimize athlete recovery. By providing personalized recommendations based on a comprehensive analysis, this module is an essential tool for athletes seeking to enhance their recovery processes.
Motion Signal
At the intersection of computer vision and machine learning, the Motion Signal module offers advanced movement analysis, assessing injury risks and supporting athletes’ return-to-play progression. This technology is a game-changer for injury prevention and rehabilitation.
Medical Notes and Analytics
Orreco’s platform includes robust medical record management and dynamic data dashboards, facilitating benchmarking, analysis, and automated reporting. These features empower coaches and athletes with actionable insights.
Female Athlete Program
The FitrWoman app, developed in collaboration with Dr. Georgie Bruinvels, is tailored to personalize training based on menstrual cycles. Alongside the FitrCoach platform, it provides coaches with enhanced tools to support female athletes.
DDSA’s Contributions
With the integration of DDSA, Orreco Tennis is equipped with groundbreaking tools like PlayerDex and DDSA TRAX. These innovations offer comprehensive analytics and biomechanical insights, enhancing the understanding of tennis performance and player development.
Conclusion
Orreco’s recent acquisitions of DDSA and Jennis herald a new era in sports analytics and FemTech. These strategic moves significantly enhance Orreco’s capability to provide comprehensive performance intelligence and support to athletes worldwide.
“With these advancements, Orreco is poised to revolutionize sports analytics, offering better recoveries and performance enhancements for athletes across various disciplines.”
As Orreco continues to innovate and expand its offerings, the future holds exciting possibilities for the company, as well as for DDSA and Jennis. Athletes and coaches alike will benefit from these cutting-edge solutions, driving the next wave of performance optimization in sports.
Stay tuned as we witness the transformative impact of Orreco’s innovations in the world of sports analytics and athlete performance.
